Ty Downing » Blog

Google Set To Launch “Click-to-Call in Ads on Mobile Devices with Google AdWords”

Ty — Mon, 04 Jan 2010 04:55:43 +0000

I have received a couple of emails from Google today regarding the launching of the long awaited “Click-to-Call” feature we have been anticipating. At this time, this feature only works with Google Adwords, so just make sure you have turned this option on in your Adwords Campaign Settings. I will show you a screenshot here below, but feel free to read the entire excerpt from Google…welcome to 2010 people, the year of Mobile advertising wars.

“Dear AdWords Advertiser,

We’re pleased to announce that beginning in January, your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, same as you are for clicks to visit your website.

How will phone numbers appear in my ads?

Based on the customer’s geographic location, the phone number and closest business address will appear as a fifth line of ad text when the ad appears on mobile devices with full HTML browsers (e.g. iPhone, Android, Palm WebOS).

Where will I be able to see the results?

At launch, you’ll be able to view calls from your ads on your Campaign Summary page within AdWords from the “click type” segment option under the “Filter and Views” drop down.

How will I be charged for phone calls I get from my ad?

The cost of a click to call your business will be the same as the cost of a click to visit your website.

What actions should I take?

If you’d like your ads to show location-specific phone numbers when displayed on mobile devices, make sure that your campaign is targeting iPhones and other mobile devices with full HTML browsers, and that you have included phone numbers with your business addresses in the locations under your Campaign settings.

If you would prefer your ads not show phone numbers, simply remove the phone number from the business listings included in your campaigns targeting mobile devices.

We hope this new feature enables you to connect more easily with your potential customers. If you have any questions or feedback, please email us at ctc-feedback@google.com.

Sincerely,

The Google AdWords Team”

Google Reportedly To Buy Yelp…Gulp!

Ty — Sat, 19 Dec 2009 15:18:28 +0000

This weekend I have been hearing rumblings that Google is poised to buy Yelp for $500 million, a social network of sorts based on reviews of local business establishments. Let me make a prediction, 2010 will be the year of “local Search” and local UGC (User Generated Reviews)

What does this mean for Google? They can strong arm the local search market by acquiring Yelp, and snag an additional 25 million monthly unique visitors! Now this will add to Google’s recent aggressive push towards their own Business Local product, and “Favorite Places on Google” which will allow businesses (Who are verified) to place Google’s branded sticker on their store-front window. Take a look at this below:

Getting back to Yelp, do you see how huge this could be? The “local Search” wars are ramping up, thus why I am actually teaching a class on local search next month to show businesses how critical it will be to know how to get listed in these products and services for local business. Let us not forget the mobile search applications too such as Foursqaure, Gowalla and UrbanSpoon. Take a look at the comparison of these mobile and local search behemoths….2010 should be fun! What do you think? Please leave your comments below if you agree or disagree with my predictions…

Thank You Barnes & Noble For My Coffee! via iPhone App

Ty — Fri, 07 Aug 2009 17:37:21 +0000

Perhaps you have not heard, but Barnes & Noble recently launched their very own iPhone application so you can easily access their library of books, find stores and much more. I went there today becuase not only do I love Barnes & Noble, but they have a current promotion that if you download this iPhone application, they give you a free cup of cofffee. Guess what? It worked! Once I downloaded the app, I went into the store and claimed my joe. I have videos below to prove it!

Have you thought about building an iPhone (or BB) application for your brand or business? It’s certainly something to think about.

Take these sobering stats: 60 percent of the world’s population now use mobile phones, with approximately 4.1 billion mobile-phone subscriptions annually… Mobile devices totally eclipse home computer sales, so my advice is to take a look at your business, and see if an application like this would be a good fit, as it would just continue to do the following:

Keep you in touch with your customers.
Allow your customers to be in ’more’ in control of your brand. (Uh yeah, they already control it)
Something you can use as a marketing tool.
It’s the future…actually, the future of mobile marketing is already here.

Let me know if you need advice on how, and where you even begin to build an application like this…I have my connections!

Now go ahead and watch the videos, but please, I apoligize in advance for the last video, it shows a “massive” double chin…Im workin on it ok!

Don’t Be Afraid To Follow Me….

Ty — Wed, 04 Feb 2009 05:07:49 +0000

Ty Downing | Perspective Internet Marketing

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